Four prompts that turn a product idea into an execution plan: who it is for, how to position it, which channels to try first, and a 30/60/90-day roadmap with the numbers to track.
Why would a specific person adopt this product now?
One sentence the customer would repeat, and what sets you apart.
Where to spend the first 90 days of effort and budget.
Actions, owners, metrics and the risks that could sink the plan.